Game cover and poster research

Different games will advertise their material in a number of ways based on different variables such as target audience, age rating, art style, etc...

The 'Portal' poster most effectively reflects art style, story and gameplay even with it being a relitively minimalist display. the main tool in the game used to complete the puzzles (Portal gun) takes up most of the space on the poster an has 'Chell', the player character, featured in the negative space. additionally the size of 'Chell' is imortant due to the fact that in the game most things are much larger or than the player character or extreamly vast usually making the player feel extreamly small. Additional the simple line 'for science' pretty much sums up the the entire main story (the evil AI running the facility believing that all the death in testing is good as its for science). Finally the simple colours reflect the game word perfectly as, in terms of colours, the game itself is very minimalist.

The Pokemon poster features a pokeball in the centre filled with names of pokemon you can capture. This is a clever way of reflecting the capturing of pokemon in the game (instead of pokemon in the ball there are names instead). Additionally the game series like to show off the number of different unique pokemon in the game so the quantity of names helps